I am very happy to announce that I have started my final business project. One of the most crucial things to do is primary and secondary research and I’ve decided to do three shop reports according to my business idea. As I am doing a beauty brand, I thought that it would be perfect to choose beauty shops. So, my shop reports are about Huda Beauty by Huda Kattan, Fenty Beauty by Rihanna and MAC Cosmetics.

So, this is my first shop report about Huda Beauty brand. I really love their cosmetics, so decided to explore their business ideas with categories: about brand, purpose, product / personalization / process, positioning / promotion / the future. With those criterias it is really easy to analyse the brand.

This is my second shop report about Fenty Beauty brand by Rihanna. I, personally really enjoyed the process of making such a work. This research helped me to analyze the brand idea and understand how to manage mine, so that was very helpful for me.

This is my third shop report about the MAC Cosmetics. That is my favorite cosmetics brand and I really loved to explore it. I looked at the strength, weaknesses, opportunities and threats and understood how does it works.

To conclude, that was my primary research that help me to analyze the process of making a beauty brand. I understood the pros and cons, goals and strategy of making a successful brand, so from that moment I will try to apply this knowledge into my business idea and create a rewarding beauty brand.