Project Proposal

Through this progression project I will attempt to explore a business idea with sustainability at its core.There are a lot of valuable problems happening in twenty-first century that are destroying our planet. World issues are very important to me and I’m very concerned about our planet. I’d like to raise the issue of animal testing in the cosmetic industry and animal slaughter, that is inspired me to come up with this project idea. I have a huge ambitions about creating and presenting this brand because it will help people to get rid of bad habits and live a healthy lifestyle. Moreover, my biggest ambition is to make it clear to other make up brands that cosmetics must not be tested on animals under any circumstances.

This business idea has required remarkable amounts of both primary and secondary research into the brand. Using magazine, web sites and social media sources required finding new specific information that helped me to explore the cosmetics industry world. The whole point of this project is to create a new cosmetics brand that will be producing products that are 100% vegan, not tested on animals and bio means that it was made of biological and renewable products based on sustainable manufacture. There will be an opportunity to create a “special” products as customer wants, for example a lipstick based on a customer’s favorite fruit or a eyeshadow palette based on a client’s favorite dish. Moreover, there will be a chance to make your own cosmetic product depend on your interests, hobbies etc. There will be a huge choice of cosmetics products such as foundation, primer, BB cream, concealer, blush, highlighter, bronzer, powder, eyeshadow, mascara, eyeliner, lip gloss, etc. Furthermore, there most exiting thing is that those products will have no age because there will be also an anti-aging sets and every item will be organic and not tested on animals. My future goal is to inspire other cosmetics brands to get rid of animal testing and develop their concepts without harming our planet.

According to my personal experience studying on IISF course, that was an amazing experience to explore my strengths, weaknesses, threats and opportunities. In addition to this, I can clearly understand what I need to improve and where I need to be more attentive. Moreover, I want to consider the hard skills and the soft skills. Personally, that was a quite hard to learn how to do the fashion illustrations but hopefully I’m doing business and want to enroll to BSc (Hons) Fashion Management course as my first preference. Talking about the soft skills it was not hard for me to find new friends and contacts because I am good at communicating with others, but it was a little bit hard to manage my time flexibility. I am very thankful to have such an bewildering chance to study at London College of Fashion on IISF course.

So, I’ve organized this text for the final presentation and add some images just to dilute the text and to give it a more collected look overall.

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