During our business session in class we’ve got an assignment to make an STP slide, first of all what is STP? STP is an abbreviation of Segment, Target and Position. Those three cafeterias makes your brand more detailed and help to find the right marketing structure. I made mine according to my business idea and the cosmetics brand “Opal”.
So, let’s absorb those aspects. I would like to start from the
Segment part: Sustainable products only, cruelty-free, 100% vegan, eco-friendly, organic, natural, big segment choice.
Target : The current customers are people from 18-35 years old that are interested in beauty, having a healthy lifestyle, love animals, doing sports and following fashion trends.
(those aspects have been also mentioned more detailed in my customer profile)
And the final is Position : The main point (USP = Unique selling Proposition) is to promote sustainability in fashion thus make it trendy and desirable to everyone.
To conclude, that was a very useful session for me personally, it helped me to make a clear business plan so I can understand the main points.