To be honest, visuals are my favourite type of work. I really enjoy making some moldboard, customer profiles, colour palettes working with the Pantone program. From my point of view, to get a successful business the brand should know their customers and create their products according to customer’s interests and hobbies. So, I did this customer profile according to my business idea. As I said previously, my beauty brand is focused on sustainability, everything is vegan and organic, so my customer should have first of all a healthy lifestyle. I have the eight most important points about how does my potential client should look like.
I have the eight most important points about how does my potential client should look like :
- 18-35 years
- Interested in the beauty industry
- Follows fashion trends
- Healthy lifestyle
- Vegan or vegetarian
- Love sport, yoga, etc.
- Worried about our planet problems
- Love animals
To conclude, it is crucial to know your customer’s interests very well because it will help us to make our brand more successful and fortunate.