The process of making a Customer Profile

To be honest, visuals are my favourite type of work. I really enjoy making some moldboard, customer profiles, colour palettes working with the Pantone program. From my point of view, to get a successful business the brand should know their customers and create their products according to customer’s interests and hobbies. So, I did this customer profile according to my business idea. As I said previously, my beauty brand is focused on sustainability, everything is vegan and organic, so my customer should have first of all a healthy lifestyle. I have the eight most important points about how does my potential client should look like.

I have the eight most important points about how does my potential client should look like :

  • 18-35 years
  • Interested in the beauty industry
  • Follows fashion trends
  • Healthy lifestyle
  • Vegan or vegetarian 
  • Love sport, yoga, etc. 
  • Worried about our planet problems
  • Love animals

To conclude, it is crucial to know your customer’s interests very well because it will help us to make our brand more successful and fortunate.

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