During the business session in class, we did a lot of group work and discussed what is a mission statement and how it should be written. I really enjoyed this session and understood how I would like to write the mission statement for my business idea “Opal” beauty brand.

According to the business class we should have divide our mission statement per four categories such as: mission / goal, principles / values, target customers and the USP. I thought that it would be easier to read if I will do it as a table (chart) also it get a better visual.

The mission of my beauty brand is: To raise the issue of animal testing in the cosmetic industry and animal slaughter help people to get rid of bad habits and live a healthy lifestyle. Furthermore, my biggest ambition is to inspire other cosmetics brands to get rid of animal testing and develop their concepts without harming our planet. 

The principles and values of my beauty brand are: based on sustainability at its core and individual approach to each client. We will provide our customers with a wide range of opportunities such as creating their own products etc. 

Target customers are: The customers we are sighting at are people who are interested in the beauty sphere, mostly vegans or vegetarians, having a healthy lifestyle, love to do sport, yoga etc. Moreover, those who follow fashion trends and love animals. In Opal, every customer will get special attention and an individual approach. For us the client’s wish is foremost. 

The USP: The uniqueness of my beauty brand is that we are one of the few brands that give an opportunity to create your own product that will be made from organic products and will not be tested on animals because we stand for cruelty-free.