To start with, the marketing Mix is a very important part of the whole project. It contains seven parts that are talking about your product development and the marketing strategy. I personally adored the process and got a “clearer picture” of what and how my brand will look. I’ve decided to make it as a chart for the same reason as I said previously, it will be much easier to read and it will look more beautiful visually.

As I already mention earlier, the Marketing Mix chart contain seven parts. I prefer to look more detailed into the process.

Talking about Product and Purpose :

A beauty brand “Opal” offers a huge choice of cosmetics products. The main purpose is to struggle with animal testing in the cosmetic industry and promote sustainability in fashion thus make it trendy and desirable for everyone. 

Considering the Price and Positioning :

The price depends on the client’s interest choices. They are different ranges such as premium, middle-market and low market products (from 7 – 85) ( more detailed information about the price range you can find in the range plan)

The Place and Partnerships :

Our beauty shop “Opal” is located in central London, but there is also an opportunity to order online. We are working with ethnic and environmental companies and collaborate with other cosmetics brands that are vegan. 

Promotion and Personalization :

We are promoting our products by providing them to famous influencers/beauty bloggers. Opal brand has active social media campaigns and quality advertising (Instagram, til tok, youtube, Twitter, etc.)

The Physical Evidence :

Recycled, original, low waste packaging. Beautiful and simple interior. 

The process :

Physical creating of “special” products as the customer wants, for example, a lipstick based on a customer’s favourite fruit or an eyeshadow palette based on a client’s favourite dish. Online store/online booking from the website. 

And the last one is People :

Individual approach to each client. Employees that are passionate about their work, enthusiasm for beauty and fashion industry. 

To conclude, it was really useful for me and also it helped me to make my brand more developed and successful.