To start with, SWOT Analysis is a very needful and crucial thing, it helps to understand what should be improved and where everything is pretty good. SWOT Analysis contains four parts : strengths, weaknesses, opportunities and strengths.

Here you can see the SWOT I made for my business idea, my beauty brand “Opal”. According to this analysis, there are some aspects that should be improved such as: make a worldwide delivery in some time and make our products affordable for everyone.

Also, there are some positive aspects, my brand have a lot of opportunities to reach the global level. For example, all of our products are fully eco-friendly and sustainable, we are not testing our items on the animals, we don’t use plastic because we are worried about the environmental problems.

The opportunities and threats should be improved in some time but overall, from my point of view we have a really strong marketing strategy, so the business should be successful.