As I’ve been an influencer in the past, it was very gripping to make an Instagram page and kind of promote my beauty brand “Opal”. I adored this task and made it with great pleasure. Talking about the process, I did a separate Instagram account for the “Opal” brand that contains basic information in the BIO and the range of the products on the Instagram feed.
In the BIO of the profile, you can clearly see the most important things about the brand such as location – London, United Kingdom, the main purpose of the brand – sustainability, vegan, organic, etc, the main point that it is not tested on animals and the detailed about delivery.
On the profile pic, I decided to put a brand logo, so people will understand what is the brand about. And on the Instagram feed, I’ve posted the picture of our products that are available to buy.
Talking about our influencer, this is my friend, a famous Russian model and photographer Anastasia Krivosheeva. She fits our brand perfectly because she is already working in the fashion industry and she is a vegetarian. So, it is a perfect match!
Moreover, we have our own hashtags that help us to promote and advertise better. There are some of the most popular :
#opalbeautybrand #fashiontrends #beautyproducts #beautytrends #vegancosmetics #organiccosmetics #sustainableproducts #crueltyfree #opalbeauty #fashionwithopal #createyouropal #ecofriendlycosmetics