To start with, from my own perspective it is crucial to understand the aims and objectives while creating your own brand. With these considerations, it will be easier to analyze and to find the right approach to the client. In addition to this, I did mine according to my business idea.

The aims for my beauty brand are :

1. Inspire other cosmetics brands to get rid of animal testing and develop their concepts without harming our planet.
2. To allocate our customers with a huge range of high-quality organic products and service. 
3. Show and convey to people that healthy products are no worse than the normal ones and even better to use.
4. To give an opportunity to express their feelings and emotions through cosmetics. 

The objectives for my beauty brand are :

1. By showing examples of how my beauty brand “Opal” is creating its products we will be able to present and convey that it is very crucial to stick to the concept of “cruelty-free” and work without harming our planet. 

2.  Opal brand has a wide range of high-quality natural products, all items have been made from organic and vegan materials because my brand is fully eco-friendly and sustainable for everyone. 

3.   There is a stereotype that vegan beauty brands are not that good and famous, in addition to this I want to demonstrate to people that it is not true and organic cosmetics can make your life even better and healthier. 

4.   My brand gives an amazing opportunity to express customer’s feelings and emotions by creating their own sustainable product. Moreover, we have a huge range of our products that every client can choose according to their mood and preferences.