First of all I would like to say that it was a very absorbing process to explore my cosmetics brand in the different factors. PESTLE analysis contains six categories : Political factor, Economic Factor, Social Factor, Technical Factor, Legal Factor and an Environment Factor. So, before I started making my PESTLE analysis, I needed to analyze the marketing strategy of my brand. I made the final outcome as a chart because for me it is easier to read and it looks nice visually.

So I divided the PESTLE Analyses for my beauty brand into 6 categories :

Political Factor :

The government gives an opportunity to buy the materials and products locally. In addition to this, there should not be any shortage in foreign goods.

Economic Factor :

No need to spend some extra budget to buy some products in addition to the local area. Moreover, we are offering a high-quality service and accessible prices.

Social Factor :

Pop-up stores, social media, PR events, big sales, great experience, carefully organized stuff and people with akin interests.

Technical Factor :

A multifaceted website with an opportunity to do online shopping, making appointments and the virtual product’s reference.

Legal Factor :

Need to follow the government restrictions due to the shop policy. Furthermore, appropriate attitude to customers and workers. 

Environment Factor :

On the assumption that the Opal brand is fully eco-friendly and sustainable, we do not use plastic and other chemicals, only low waste packaging bags. 

To conclude, this analysis helped me to explore deeper my cosmetics brand. Therefore, from that point it will be easier to move on and develop other aspects.