From my point of view, range planing is a very important thing because therefore the client can see a wide range go products and the prices. As we already know, according to our previous projects range plan is a pyramid that contains three stages : top products, medium range products and core products. I’ve never been so excited to make a range plan, it was very absorbing to do it with cosmetics cause all the previous times I did it only with clothes.

This is a range plan for my cosmetics brand “Opal”. So, now I would like to explain a little bit just to make the details clear.

Let’s start with the first part “Top Products”. For the top range products that cost approximately more than 55 pounds, I decided to choose the anti-ageing kits ( they include creams, moisturisers, face oils, facial ampoules, etc.), full makeup set (with more than 50 shades of shadows), some skin-care routine kits.

For the medium range products that cost nearly 25 pounds and more I decided to choose a basic products like mascara, foundation, brow pencils, blush, lipstick. So, my point was to make this products affordable for everyone.

For the core products range that cost 7 pounds and a little bit more, I wanted to choose the items that are simple but very useful. A good example is makeup brushes or makeup remover pads, etc.

To conclude, range plan is a very useful thing, it helps to get a clear structure that will provide a more successful sales in the future.