According to my previous post I made this one and they are not the same how it can shoe at a glance. It is very needful to make a competitor SWOT analysis to compare and see what should be improved, what is better or even worse. So, I’ve chose as my competitor – Benefit Cosmetics. Actually, I am a huge fan of their products. From my perspective, they are making the best brow products from all of the world, but they also have some negative sides. Let’s absorb!

Let’s start from their strengths :

1. Global beauty authorities
2. DOES NOT test on animals
3. Only high-quality products
4. Available in more than 59 countries
5. More than 85 boutiques worldwide
6. Successful models & makeup artists only

Now, let’s move to the weaknesses :

1. High prices, not affordable 
2. Copies / fake replicas taking up the attention
3. Sometimes advertising is too simple

Opportunities :

1. Collaborations with celebrities/companies
2. Selling products in huge shops f. ex. Sephora
3. Different magazines/platforms to advertise 
4. Creating a mobile app to gain more online customers

And the final is threats :

1. Loss of sales because of the COVID-19 epidemic
2. Competition with other beauty brands
3. Plagiarism, fake items/products
4. Negative feedback from customers 

To conclude, that was a very good experience to explore the other beauty brand history and marketing strategies, I really enjoyed this task and it helped me to develop my brand also.